The Emotions of Color: Red
What color do we see when we look at the longest wavelength of the visible light spectrum? Red. Red is visually dominant which explains why we respond to red as we do and how it can be used effectively in illustration.
Neurological studies have shown that humans react to colors at a primal level; red stimulates and attracts, makes us more alert, even aggressive. In a group of colors, we see red first. In many cultures red is considered the color of good fortune, luck and prosperity. Red also plays roles in the animal kingdom. The poison-dart frog from Ecuador and the Texas coral snake both use variations of red in their body color to signal danger. Ever wonder why bright orange is worn by hunters? Deer cannot see red or its variations but it allows hunters to more easily see each other.
Red can become a character all its own as it does in the illustrations of Pamela Zagarenski for Red Sings from Treetops, by Joyce Sidman. In this book, red is not only the cheerful harbinger of spring, it is the brave, buoyant, hardy spirit that transcends all seasons, never quite fading or disappearing completely from the winter landscape. It reappears the next spring as the snow melts, symbolizing a wonderful resurrection.
On a more direct level, red can be used to alert the reader that the action is about to move faster or become more emotionally intense, even explosive. We see this when red is used to visually represent anger or rage.
Do other colors have a range of emotions this wide or deep? I’ll explore the contributions of other colors in later posts. Keep watching!